Discover Who We Are in AIIP

Our Communities of Practice

AIIP members make up five communities of practice:  Information Management and Technology, Marketing and Communications, Research, Training and Consulting, and Writing and Editing.

Whatever our service niche or subject specialty, AIIP members share the ability to provide our clients timely, accurate, and actionable information analysis, design, review, and strategy.

 Explore the five practice areas that make up the AIIP member community. 

 Information Management and Technology 

We help our clients make sense of the information and technology they have—or need. It can be overwhelming to keep pace with the onslaught of available information and the rapid pace of technology changes.

• We manage information for clients so that they know what they have and where to find it.
  
• We guide clients who are navigating technology choices and changes.
  
• We are information managers, knowledge management consultants, information architects, taxonomy specialists, project managers, library consultants, and more.

What we have in common is the ability to craft information solutions that fit our clients' needs for today and tomorrow.

 Marketing and Communications 

We are experts at honing in on clients' needs to produce original content and programs for marketing and communication.

• We help clients with social media, marketing campaign planning, and collateral development.
• We are experts in visual communication, web design, survey development, and more.  

What we have in common is the ability to personalize clients' messages and market their products to a diverse set of customers.

 Research 

We are primary and secondary researchers.

• As primary researchers, we conduct interviews, surveys, and focus groups to get at the heart of clients' needs.
  
• Our experts in secondary research scour the internet, high-value databases, and professional and grey literature to find the previously un-findable.

What do we research? Anything and everything, including companies and their competitors, markets, people, products, chemicals, patents, and more. We are experts at gathering, synthesizing, analyzing, and sharing research.

What we have in common is the ability to find, analyze, and share information in whatever breadth and depth is needed for clients to make decisions.

 Training and Consulting 

We work alongside our clients to provide top-notch training and consultative services.

• We help clients better understand and implement information strategies to competitively grow their businesses and be more effective.
• We offer custom training and coaching to help clients change and grow for tomorrow's challenges.
• Whether focusing on how to implement an information governance program, assess the competitive market, or learn to avoid internet fraud, our members help clients better navigate the complexities of business. 

What we have in common is the ability to provide clients with skills and knowledge to better manage their operations.