AIIP Virtual Meeting: Info Pro Cafe: Moving Down the Funnel

  • 12 Jan 2023
  • 12:00 PM - 1:00 PM
  • Virtual

Moving Down the Funnel: From Potential Lead to Promising Prospect to Paying Client

When a lead turns into a prospect, how can info pros turn that possibility into a paying client? Once we’ve gotten this close to being hired for a project, what are some key steps to sealing the deal? In this Info Pro Café, Roger Magnus will begin the conversation, talking about two key activities – a discovery meeting and a proposal. How do we ensure both go well and are successful? Come and share your own experiences or learn from other solopreneurs about what has worked (and hasn’t worked) in securing new clients. And not just new clients, but “good” clients that can help your business grow and thrive.

Meeting is from noon-1pm Eastern time.

*** NOTE: The URL to join this members-only meeting has been posted on AIIP-L. If you need the URL, please email the Virtual Events Committee at

AIIP: Association of Independent Information Professionals:  Knowledge Delivered

Association of Independent Information Professionals

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