Every business needs visibility to attract clients, which means marketing. Smart, strategic, education-based content marketing is a perfect approach for smart solo info pros.
Consistency is the only true ‘secret sauce' for successful marketing. But we’re just one person, not a marketing team?! How do we do it? With a solid strategy, systems, the right tools, and some creative shortcuts. This workshop covers the basics of content strategy, creating a realistic, repeatable 30-day plan - a top tool for keeping your ideas and marketing organized.
Learners will receive plenty of templates, shortcuts, and tips for making content creation easier and more consistent during this 2-hour workshop. You will outline three pieces of content and come away with a 30-day plan that fits your business.
This workshop is part of #AIIP21: the Virtual Conference for Independent Info Pros, taking place April 14-16, 2021. Learn about the full conference and register for it separately at https://virtual21.aiip.org/
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