AIIP21 Workshop: Making Yourself Irreplaceable: The Power and Magic of the Reality-Check Conversation

  • 17 Feb 2021
  • 11:00 AM - 1:00 PM
  • Virtual learning space


Registration is closed

Mary Ellen Bates

Infopreneur and Strategic Business Coach, Bates Information Services

Are you frustrated because you aren't getting the results you want from your marketing? When you tell someone about your business, do you get a blank look? Are you not sure what your clients would actually pay you for? You need to have some reality-check conversations!

In this lively, interactive 2-hour workshop, you will learn why and how to use brief interviews to successfully pivot to a new field, add a new service, or better understand how to communicate your value. Mary Ellen uses this technique whenever she needs a fresh look at what her market needs, values and will pay her well for, and she will share her secrets on how to use this powerful tool to truly understand your clients and become irreplaceable.

This workshop is part of #AIIP21: the Virtual Conference for Independent Info Pros, taking place April 14-16, 2021. Learn about the full conference and register for it separately at

Visit our event calendar for other upcoming programs, including two more #AIIP21 workshops, offered in January and March 2021.

AIIP: Association of Independent Information Professionals:  Knowledge Delivered

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