As Information Professionals, we may be masters at doing research for our clients, but how many of us direct our research skills toward our own business? In this interactive workshop, Kelly Berry shares some templates and techniques for looking at your own business and determining key next steps for growth. Whether you are just getting started or interested in growing beyond where you are now, this workshop has some key takeaways that can be implemented as soon as you return from the conference. Some topics for discussion include: clearly defining your services, conveying a professional image, creating customer personas, developing a strategic plan, and assessing all 4 Ps of B2B marketing. The workshop will emphasize discussion, interaction and goal setting, with attendees encouraged to come up with three actionable next steps post-workshop to help move them forward with their goals.
Available to AIIP Members OnlyThis event will NOT be recorded or shared.
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