How to Find Clients: Market Planning and Marketing Strategies
Wednesday, April 28, 2010
9:00 am - 5:00 pm
Fee: AIIP Members pay $240 for this all-day workshop; $295 for Non-Members
Marketing builds viable research businesses. Designed for both new businesses and established firms that wish to expand, Amelia Kassel, noted business researcher, author, and teacher, presents an array of marketing and promotional strategies and what works or doesn't work.
Amelia covers the following topics and more:
- Market planning.
- Positioning.
- Target markets.
- Marketing strategies that work.
- Pricing and budgeting profitably.
- Successful proposals.
- The role of packaging to enhance marketing.
Participants will learn how to identify markets, find customers, and increase the dollar size of sales to grow successful research businesses.
This workshop is taught by Amelia Kassel, president and owner of MarketingBase, a business research firm since 1984 specializing in industry, company and competitive and market intelligence research.
Amelia holds a Masters Degree in Library Science (UCLA) and combines expertise about the internet and electronic databases with knowledge of business and marketing strategies. A recognized author and international speaker, Amelia conducts seminars for associations and conferences and gives workshops onsite for companies and organizations.
Amelia taught at the University of California Berkeley Extension for 15 years, was a lecturer at San José State University School of Library and Information Science (1992-1996), and has been teaching distance education at several library and information science graduate schools since 2004 with courses in online research, competitive intelligence, private company research, advanced internet research, and information entrepreneurship. She has written articles for Searcher Magazine, FUMSI, and other information industry publications and is author of the Super Searchers on Wall Street.
Amelia is a recipient of AIIP's Sue Rugge Memorial Award and the Gale Group Writing Award.
What I found most useful about the seminar, "How to Find Clients: Marketing Planning and Marketing Strategies," was the wealth of information you provided and your expertise; your honest ideas and opinions about questions that we asked directly; the amount of information that you shared with us openly; your confidence in the subject matter; your organization in presenting the material. I loved the fact that it was an all day seminar which made my trip and my attendance worth it. I like your openness in inviting us to contact you for questions. It is great knowing that we have an experienced info pro willing to help those like me who are starting off. - Ceci Rincon
Amelia Kassel's How to Find Clients workshop was very informative and I left with many ideas about how to market my information business. - Nate Rabinovich
I enrolled in Amelia Kassel’s pre-conference How to Find Clients: Market Planning and Marketing Strategies. This was an all-day event. Kassel provided a 50+-page presentation full of helpful information. The day went quickly, though, because the format was informal and fun. - Amy Coffin
For more information or to register, contact Amelia Kassel
at amelia@marketingbase.com or by phone at
+1.707.829.9421 or +1.800.544.5924.
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Contact:
Amelia Kassel, MarketingBase amelia@marketingbase.com +1.707.829.9421 or +1.800.544.5924
AIIP 24th Annual Conference
April 29 - May 2, 2010
Hilton Garden Inn, Cleveland Downtown Cleveland, Ohio, USA |