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Full-Day Workshop: Amelia Kassel

How to Find Clients:  Market Planning and Marketing Strategies Session 

Wednesday, March 25, 2009
9:00 am - 5:00 pm

Fee: $225 for AIIP Members; $275 for Non-Members

Marketing builds viable research businesses. Designed for both new businesses and established firms that wish to expand, Amelia Kassel, noted business researcher, author, and teacher, presents an array of promotional strategies and what works. 

Amelia covers the following topics and more:

  • Market Planning, Positioning and Target Markets
  • Marketing Strategies that Work
  • Pricing and Budgeting Profitably
  • Successful Proposals
  • The Role of Packaging to Enhance Marketing

Participants will learn how to identify markets, find customers, and increase the dollar size of sales to grow successful research businesses.

What I found most useful about the seminar, "How to Find Clients: Marketing Planning and Marketing Strategies," was the wealth of information you provided and your expertise; your honest ideas and opinions about questions that we asked directly; the amount of information that you shared with us openly; your confidence in the subject matter; your organization in presenting the material. I loved the fact that it was an all day seminar which made my trip and my attendance worth it. I like your openess in inviting us to contact you for questions. It is great knowing that we have an experienced info pro willing to help those like me who are starting off.  -Ceci Rincon

Amelia Kassel's How to Find Clients workshop was very informative and I left with many ideas about how to market my information business.  -Nate Rabinovich

I enrolled in Amelia Kassel’s pre-conference How to Find Clients: Market Planning and Marketing Strategies. This was an all-day event. Kassel provided a 50+-page presentation full of helpful information. The day went quickly, though, because the format was informal and fun. -Amy Coffin

 

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Contact:

Amelia Kassel, MarketingBase 
+1 800.544.5924 amelia@marketingbase.com

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AIIP 23rd Annual Conference
Albuquerque Marriott
Albuquerque, New Mexico USA

page updated 15 Jan 2009
 
 

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