Social Business 2012: Using Social Tools for Business and Competitive Research
Wednesday, May 2, 2012
1:00 - 5:00 p.m.
Registration fee:
- $99 for AIIP and SLA members; $129 for non-members.
- Special package pricing: Participants who also register for Bring 'Em In on LinkedIn pay just $149 (AIIP and SLA members); $199 for non-members.
About the Session
What are the latest social media tools and techniques you need to know to be a top-notch researcher? Traditional resources for business and company information can be complemented by the effective use of social media tools such as LinkedIn, blogs, Twitter feeds, social networking groups and other specialized search and social tools. This hands-on workshop will help you to think differently about these tools as business and competitive resources. We'll cover both resources and techniques for searching, as well as look at non-US sources. If you attended the “Social Business” workshop last year, this year you’ll look at useful new features in some of our old favorites and new tools to add to your research toolbox. Bring your laptop and a company you'd like to research, and be prepared to be surprised by what you find!
Target audience:
- Beginner and Intermediate levels: Info pros and business, competitive and industry researchers familiar with and participating in social networking tools (such as LinkedIn, Twitter, etc.) who are interested in effectively using social networking tools to supplement their research.
- Beginners will need to sign up for a free LinkedIn account prior to the workshop. Beginners are encouraged, but not required, to sign up for Twitter and Facebook as well.
The workshop is intended to be "hands-on,” and participants are asked to bring a laptop so they can practice what they are being taught.
Attendees will:
- Gain an approach to thinking about research in social tools, effective tool selection and search strategies;
- Have hands-on experience in the workshop, searching a variety of social tools using examples of their own choosing;
- Walk away with the ability to immediately start using these tools to add value and insight to their research, and the skills needed to integrate social results into their client deliverables.
About the Presenter
 Scott Brown teaches, presents and trains on the effective use of social networking tools for Fortune 500 companies, government, small businesses, non-profit organizations, and individuals. He is currently completing a book on this topic, “Social Information: Gaining competitive and business advantage using social media tools,” due out in 2012. A frequent national speaker on many areas of information work, Scott is also an adjunct instructor for the San Jose State University and University of Denver LIS programs. In addition, he provides professional coaching services specifically for information professionals. As Senior Information Specialist with Digital Libraries & Research, the library and information organization at Sun Microsystems, he provided in-depth secondary research and competitive intelligence, conducted stakeholder work, and used Six Sigma tools to determine customer needs and wants. He received his library degree from San Jose State University in California in 1999.
Feedback
From 2011 AIIP pre-conference workshops:
I attended several workshops with Scott regarding LinkedIn profile updates and Social Media research. In each case, I went into the course *thinking* I was already pretty advanced in my knowledge...but in both cases, I learned a GREAT DEAL and found the courses to be invaluable…I highly recommend that if you get a chance, attend some of Scott's sessions - you'll be very glad you did.
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Contact:
Scott Brown,
Social Information Group
scott@ socialinformationgroup.com
+1.303.834.7553
Twitter tag: #aiip12
AIIP 26th Annual Conference
May 3-6, 2012
Hyatt Regency Hotel,
One South Capitol Avenue
Indianapolis, Indiana, USA |
