Recognized September 2011
The Board of the Association of Independent Information Professionals (AIIP) recognizes Lorene Kennard for her volunteer work on behalf of the Association.
AIIP Get-Together, SLA 2011; 2009 and 2010 Conference Program committee chair
I’d like to recognize Lorene’s willingness to engage with SLA 2011 
conference attendees interested in AIIP, and to let attendees know about the AIIP get-together at the SLA conference. Her efforts helped ensure that AIIP not only had a successful networking event, but also allowed interested attendees the chance to interact with enthusiastic AIIP members. Her work earned AIIP new members! - Scott Brown, AIIP President-Elect
Lorene says:
When I exhibit at the Special Libraries Association annual conference, potential clients are always interested in the structure of my business. When they find out that I am a one-person business, they are curious about how it works, as many of them have considered starting their own businesses. I always mention AIIP during these conversations. This year, since AIIP had a get-together in Philadelphia, I was able to suggest they attend the get-together to meet more AIIPers and find out more about the organization. Apparently, a lot of them took me up on it!
Lorene's company, Walnut Avenue Research, is an independently owned research and consulting business.
- We provide custom projects tailored to meet your specific information needs.
- We help organizations make better decisions.
- We work with entrepreneurs and new business owners in the start-up phase to determine market opportunities and direction and what types of products their new companies will offer.
- We work with established businesses to find and analyze information on competitors and potential clients and to determine appropriate marketing plans.
- We work with companies and non-profits to analyze where they are being mentioned in the media and how to increase the number and quality of media mentions.
- We also monitor where prospective clients and competitors are being mentioned in the media.
- We work with organizations looking for a vendor to provide or implement a service by identifying appropriate vendors and providing a thorough review of each of their products and services.
Walnut Avenue Research is your intersection of questions and answers.
Follow Lorene on Twitter at @walnutresearch, check out Walnut Avenue Research on Facebook, or connect with Lorene on LinkedIn.
page updated 21 September 2011
