Peter Shankman
Founder, Help a Reporter Out
We have more technology than ever before. We can reach more people than ever before, in shorter and shorter amounts of time. But that doesn't mean we should be! You can have all the tools in the world - it doesn't mean you know what to do with them! Shankman will discuss social networking, viral marketing, and all the "fun ways" to use them - Facebook, Twitter, LinkedIn, and perhaps most importantly, why sometimes, not using any of them is your best bet. From the beauty of Will It Blend, to the utter simplicity of the amazingly successful HARO, Shankman will touch on all facets of social media, marketing, and "non-traditional ways of thinking."
 About Peter Shankman
An entrepreneur, author, speaker and worldwide connector, Shankman is recognized worldwide for radically new ways of thinking about social media, public relations, marketing, advertising, creativity, and customer service. Shankman's Help a Reporter Out (HARO) serves thousands of journalists looking for sources on deadline, offering more than 100,000 sources around the world available to be quoted by the media. HARO is currently the largest free source repository in the world, sending out over 1,200 queries from worldwide media each week. In addition to HARO, Shankman is the founder and CEO of The Geek Factory, Inc., a boutique marketing and PR strategy firm located in New York City, with clients worldwide. His blog (www.shankman.com), which he launched as a website in 1995, both comments on and generates news and conversation.
About the Roger Summit Award Lecture
AIIP's past presidents select a speaker to receive the Summit Award each year. Read about AIIP's Summit Award Lecture and past awardees.
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Saturday, May 1, 2010
11:15 a.m. - 12:15 p.m.
AIIP 24th Annual Conference
April 29 - May 2, 2010 Hilton Garden Inn, Cleveland Downtown Cleveland, Ohio, USA |