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Plenary Session 1. Building Value into Your Business

Presenters: Scott A. Heintzelman and Michele McKenna

Have you ever considered buying or selling an IIP business? Ever wondered what your business is worth? Scott Heintzelman, CPA, CMA, CFE, will talk about how we can build value into our businesses by investing time and money into infrastructure (planning, people, processes), creating assets, and having an exit strategy. Scott will also discuss the unique challenges faced by family businesses and how we can make our businesses stronger. Co-presenter and AIIP member Michelle McKenna will describe how she bought an IIP business and what she has learned about selling a business.

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About Scott Heintzelman

Heintzelman is really passionate about business and specifically what makes organizations great (leadership, management, mentoring and employee engagement). He also loves to share his knowledge with the world through his blog at www.exuberantaccountant.com. He is a Partner with McKonly & Asbury of Harrisburg, Penn., and has been in practice for over 20 years. He is a dynamic speaker, full of energy and someone that will hold your attention as he shares ideas to make your business reach new heights.

MM091609.jpgAbout Michele McKenna

Michele McKenna acquired Market Analytics International, Inc., in 2002 following a seven year relationship as a client. Michele refocused Market Analytics from its 22 year history of providing traditional market research solutions to an organization that provides market, business and competitive intelligence to Fortune 500 companies and government agencies globally. Her research has taken her from Australia to the UK to help clients understand customer insights, competitive challenges and market opportunities.

Prior to her role at Market Analytics, Michele held senior positions at Dun & Bradstreet and First Data Corporation in the US and Europe. Michele is a graduate of Marquette University with a BS in Marketing and Finance and has completed post graduate studies in International Business.

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Friday, April 30, 2010
10:45 a.m. - 12:00 p.m.

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AIIP 24th Annual Conference
April 29 - May 2, 2010  Hilton Garden Inn, Cleveland Downtown  Cleveland, Ohio, USA

 

 

page updated 18 Mar 2010

 
 

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